The story behind Smaklig
Smaklig wasn't built in a boardroom. It was built by a dad at 110 kg who was tired of figuring out dinner. In his own words:
The founder
Alexander's story
holding steady around 97 kg since
The number follows the story as you read. Personal experience — results vary. Not medical advice.
Chapter 1 ·
Without a recipe, I don't cook at all
I've always enjoyed cooking — but only with a recipe. If I follow a recipe it turns out well, to the letter. If I don't have a recipe, I don't cook at all. And somewhere in there the problem grew — I discovered it in late 2025: my eating habits were really bad. I ate what I cooked for the kids — sausages, falukorv, pasta, rice. Portions too big, too often, without a plan. At the end of December 2025 I weighed around 110 kilos.
Chapter 2 ·
Build instead of booking
My wife had been nagging me for years: see a dietitian, a nutritionist, do something. The gym came in waves — a little down, a little back up. I'm not a sweets or crisps person, no craving for desserts — but weak for soda. At the same time I'm technically minded and had been building with AI since June 2025; my first project is still alive today. So instead of booking an appointment, I built. By the end of December 2025 it was ready: my own nutrition coach, nutritionist and personal trainer.
Chapter 3 ·
The AI took over the planning
On January 1, 2026 I started. The AI automated everything — no Sunday evenings planning the week, no logging. What would I log? I was just following the plan. The weekly menus were built on the stores I already shopped at in everyday life, with ready-made shopping lists. Dinners only. It showed me what to avoid in order to lose weight — some of it surprised me. On weekdays I skipped lunch — the AI knew about it and planned the rest of the day's nutrition accordingly. I was properly full at the other meals, with good protein. I never starved.
It was that simple. And the craziest thing of all is the food — it's so good.
I've never eaten as varied food as I have since January 1. Many people think losing weight sounds boring — you picture boiled broccoli and chicken, or nothing but salad. I haven't eaten much salad during my weight loss. For me, walks went a long way — I didn't train at full capacity. And those expensive ready-made diet programs? For me they would have been wasted money.
The result: from 110 to 98 kilos between January 1 and March 31 — 12 kilos in three months. Since then I've stayed steady around 97, with the same weekly planning and recipes I actually look forward to.
Chapter 4 · Today
From my kitchen to yours
After a while my siblings and my mom started asking if I could make the same kind of menus for them, based on what they shopped. I did, at first. Then more people asked if they could get access too. That's when the idea for the app was born — what is today Smaklig.
My goal with it is simple: it should be affordable and accessible to everyone, we're building a community — and we're doing this together, all of us. You actually save money by planning. Sound familiar? Then Smaklig was built for you.
Smaklig måltid.
— Alexander Eriksson, founder · Stockholm
My journey is one example — not medical advice.
The founder's journey since January 1, 2026 — without starving a single day.
ICA, Coop, Willys, Lidl, Hemköp, City Gross, and Costco.
This week's offers are fetched automatically, every week.
That's how much planning around offers can save — up to 250 SEK.