AI meal planning for Swedish households
What’s for dinner tonight? AI weekly menu that saves 150–250 SEK
Skip the planning stress. AI builds your weekly menu from tonight's and the whole week's deals — ICA, Coop, Hemköp, City Gross, Lidl, Willys and Costco. 2 minutes, tailored to your goals, store and allergies.
Smaklig is an AI-driven meal planner for Swedish households that combines weekly campaigns from seven chains — ICA, Coop, Hemköp, City Gross, Lidl and Willys — with personal goals, allergies and taste preferences. Users save 150–250 SEK/week and 3–4 hours of planning — based on data from Livsmedelsverket, SCB and Naturvårdsverket.
Free · No card · 2 minutes · Cancel anytime
- 2,724 stores · 6 chains
- GDPR · Swedish hosting (EU)
- 50,000+ recipe combinations
- Beta 2026
Where are you headed?
Smaklig meets you where you are — pick your goal and get a plan that fits.
What should I eat?
AI-generated dinner suggestions based on your deals, allergies and goals — in 10 seconds.
Lose weight
TDEE-based weekly menu, protein 1.6–2.2 g/kg target weight, Swedish deals on budget. Helms 2014, Morton 2018.
Maintain weight
Maintenance calories post-cut, NNR 2023 macros, metabolic adaptation handled via reverse diet.
Build muscle
Bulk weekly menu + 300-500 kcal surplus, protein-timing 30-40 g per meal, Swedish sources (kvarg, eggs).
Train smart
3-day beginner plan, periodisation (LP/DUP/block), Swedish gym context + food around training.
Value in numbers
3–4
hours saved per week
30 min recipe search + 45 min planning + 90 min price checks — AI does it in 2 min.
Which stores are supported?
Smaklig supports 2,725 stores across seven Swedish chains — all with live campaign integration. Fast JSON-API fetchers for ICA, City Gross, Willys, Hemköp and Costco; Vision pipeline for Coop and Lidl.
- ICA1 285 · live
- Coop726 · live
- Willys254 · live
- Lidl212 · live
- Hemköp205 · live
- City Gross41 · live
- Costco2 · live
Campaign week per chain: ICA/Willys/Hemköp/City Gross/Lidl/Costco Monday, Coop Tuesday.
How much do I save?
Average 150–250 SEK/week (800–1,000 SEK/month) via deal-optimized recipes. Dinners become about 20% cheaper versus shopping without a plan. Planning also cuts food waste ~30% — Swedish households throw out 19 kg of edible food/person/year on average (Naturvårdsverket, 2024).
"I went from 110 to 98 kg by planning dinners around store campaigns. Smaklig automates what used to take me hours every week."
Founder · Data-driven optimization since 1998 · Founded Smaklig 2023
Frequently asked questions
Is Smaklig really free?
Yes, during beta all features are completely free — AI recipes, weekly menus, shopping lists, deal optimization and nutrition tracking. No hidden costs.
Can I customize for allergies and dietary preferences?
Absolutely. During onboarding you specify 14 common allergens, dietary preferences (vegan, LCHF, gluten-free, etc.) and nutrition goals. The AI never generates recipes with ingredients you can't eat — the allergy check is safety-critical and happens server-side.
Where is my data stored?
All user data is stored within the EU (Neon PostgreSQL in Frankfurt). Smaklig is GDPR-compliant. You can export or delete your data anytime via /settings.
Is Smaklig medical advice?
No. Smaklig is a planning tool — not medical advice. Always consult a doctor or dietitian for medical conditions, pregnancy, diabetes or a history of eating disorders.
Ready to stop asking "what's for dinner?"
All features free during beta — unlimited AI recipes, all 7 store chains, shopping list, training programs. Help us improve with your feedback.
- AI recipes
- Deals
- Shopping list
- Menu plan
- Weight log
- Training
Free · No card · 2 minutes · Cancel anytime
Learn more about food, health and saving
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