Weekly meal plans straight to your ICA cart — a meal kit without a subscription
Smaklig plans the week's food for you: a weekly-menu app and meal-planning app in one meal-planning tool, with recipes tailored to you. It creates your weekly menu and shopping list, matches them to ICA's range, picks the cheapest products and sends everything straight to your ICA cart. Save 150–250 SEK/week (an example based on ICA deals).
Smaklig is a Swedish app that plans the week's food: it creates your weekly menu and shopping list, matches the list to ICA's range, picks the cheapest products and fills your ICA cart directly. It works like a meal kit without a subscription, with recipes tailored to you, allergy preferences and nutrition data from the Swedish Food Agency. Our example is 150–250 SEK lower weekly cost based on ICA deals, while planning can reduce food waste according to the Swedish Environmental Protection Agency. Smaklig uses deals from 7 Swedish grocery chains. The app is now free to download on the App Store and Google Play.
Looking for dinner ideas? What should we eat tonight?
Free · No card · 2 minutes · Cancel anytime
Not a meal plan. Not a diet app. The week's food. Sorted.
Now on the App Store and Google Play
Download Smaklig
All features are in the app — the web doesn't have everything. Plan your week, shop and log meals right in your pocket. Free to get started.
Scan with your phone
What do you want to solve?
The eternal five-o'clock question — solved in ten seconds, every weekday.
Recipes with photos
Recipes from the founder's kitchen
5 recipes with photos, created by founder Alexander Eriksson. Here are the six latest.
Italian
Straccetti di Manzo con Pomodorini e Spinaci
Italian
Tuscan Pork Tenderloin with Sautéed Kale and Cannellini Beans
American
Santa Fe Grilled Flank Steak with Roasted Zucchini & Fresh Avocado
Mexican
Fräscha Fish Tacos med Krispig Gurka och Citron
Spanish
Spanish Chicken and Chorizo Skillet
Free · No card · 2 minutes · Cancel anytime
Family
What should we eat tonight?
The most common dinner question in Swedish homes. Smaklig answers in ten seconds: you get a concrete suggestion based on what you have at home, what the family likes and what your store has marked down this week — plus a ready-made shopping list. No scrolling through recipes, no standing puzzled at the shelf — simple recipes with few steps, a quick dinner on the table.
Up to ~4 h/week less time spent planning and shopping (our own estimate).
Try it free
Recipes
How do I find recipes that suit me?
You describe what you like — and get recipes created for you, matched to your preferences, allergies and goal, so you skip a search engine full of results that still don't fit. Every recipe is scaled to your household's portions and shows calories and time before you decide. Simple recipes — and never the same dinner twice.
See examples
Smart shopping
Is your own meal kit cheaper than shopping yourself?
Often, yes. A traditional meal kit has a fixed price and a fixed menu. Smaklig instead builds your menu around this week's deals in your specific store — ICA, Coop, Willys and more — and lets you buy the groceries at store price, without a subscription. You see the savings before you shop and can swap out what you don't want — simple recipes, cheap food, the tastiest everyday meals.
Up to ~150–250 SEK/week when you plan around the week's deals (Example).
Connect your store
Health
What should you eat to lose weight?
Short answer: food you can actually stick with, in reasonable amounts, every week. Smaklig keeps your intake at a calm deficit without you counting every bite — more greens, sensible portions and dishes you enjoy. No bans, no shame. You set the goal, we adjust the menu quietly in the background — the tastiest everyday meals in sensible portions, no boring "diet recipes".
General guidance, not medical advice. Consult a healthcare professional for medical needs.
Set your goal
Training
How much protein per day to build muscle?
A common recommendation if you strength train is roughly 1.6–2.2 grams of protein per kilo of body weight per day. Smaklig calculates your energy needs (TDEE), sets a protein target and plans meals around your workouts — so the protein lands where it does the most good. You see calories and protein per dish, without keeping a diary — simple recipes and a quick dinner around your sessions.
1.6–2.2 g/kg protein per day for muscle growth (Morton et al., BJSM 2018).
Get started
The white space
What no other app does
Smaklig brings together three things that otherwise live in separate apps — price, food and health.
Built around this week's deals
We read ICA, Coop, Hemköp, City Gross, Lidl, Willys and Costco every week and build the menu around this week's deals at your store.
1,285Active
726Active
254Active
212Active
205Active
41Active
2Active
2,725 stores total
Example week
Three apps became one
Training goals, meal plan and discounts — food × training × deals in one flow.
Planned for the whole household
Allergies, portions and taste per person — not per account.
Your week is planned before you've hung up your jacket.
Try it freeKey terms, briefly explained
- TDEE
- Total daily energy expenditure — the calories your body burns per day including activity. The basis for your weight goals.
- Macronutrients
- Protein, carbohydrates and fat — the three energy-providing nutrients. Smaklig balances them to your goal.
- Weekly menu
- A plan for the week's meals, tailored to your goals, allergies and store deals.
- Store campaign
- A time-limited price-reduced offer on goods. Smaklig optimises recipes around the week's campaigns.
- Campaign week
- The period a store campaign runs (Mon–Sun per chain). Smaklig syncs the weekly menu to it.
- Food waste
- Edible food that gets thrown away. Planning reduces waste — Swedish households discard ~16 kg of edible food/person/year (Naturvårdsverket, 2023 data).
Real kitchens
Real results — not "thousands of happy users"
“I no longer have to agonize over what to eat — the weekly menu is done and the recipes actually taste good. Shopping feels easier, and I cook things I'd never have thought of myself.”
“Building the menu around the week's deals shows in my wallet, and I love being able to create recipes based on what I'm in the mood for. Everyday cooking has become both cheaper and more fun.”
Why Smaklig?
Because a good dinner is a small optimization problem.
Price, preferences, allergies, what's in the fridge, what you ate yesterday, what your body needs. A person can weigh three of them on a stressful weekday. Smaklig weighs them all — every day, in seconds.
Founders
Built in a Swedish kitchen — since 2026
Smaklig began with a personal weight journey. Today we are building it together as a founding team, with Swedish stores, Swedish prices and everyday food at the heart of it.
"I went from 110 to 98 kg by planning dinners around store campaigns. Smaklig automates what used to take me hours every week."
- Founded 2026
- Built in Sweden
- 7 store chains
Founder & CEO · Data-driven optimization since 1998 · Founded Smaklig 2026
Built Smaklig after his own weight journey — from 110 to 98 kg with AI-planned weekly menus. Has worked with data-driven optimization since 1998.
Co-founder & CFO · Founded Hammar & Partners in 2023 · 25 years in finance
Responsible for Smaklig's finances, funding and business model. Over 25 years in the financial sector.
Co-founder & CMO · Health coach · Featured on TV4's Elitstyrkans hemligheter, 2022
Coaches people toward habits that last, and argues the tools should lower the threshold — not raise the bar.
Frequently asked questions
How do you plan the week's dinners?
Easiest with a plan built around your week. Smaklig suggests dinners for the days you choose — the suggestions are generated with AI (Google Gemini) based on your goals, allergies, tastes and the week's deals — and builds a single shopping list. You can swap out any dish — the rest adjusts automatically.
Is a meal kit cheaper than shopping yourself?
A traditional meal kit has a fixed price. With Smaklig you instead build the menu around the week's deals and shop yourself at store prices, without a subscription. Many save 150–250 SEK a week compared to unplanned shopping.
What can you cook for 100 SEK?
More than you'd think. Sausage stew, pasta with chickpeas, lentil soup or chicken thighs with rice often land under a hundred kronor for four portions — especially when you follow the week's deals. Smaklig shows the price before you decide.
Is Smaklig really free?
Yes, during beta all features are completely free — recipes for you, weekly menus, shopping lists, the week's cheapest deals and nutrition tracking. No hidden costs.
Can I customize for allergies and dietary preferences?
Yes. When you get started you enter your allergies, dietary preferences (vegan, LCHF, gluten-free, etc.) and nutrition goals. Recipes take what you've entered into account, and if one of your allergens is detected in a recipe you'll see a clear warning. Always check ingredients and packaging yourself — Smaklig can't guarantee that a recipe is free from allergens.
Where is my data stored?
The primary database is hosted by Neon in Frankfurt. Google Gemini and Vercel may also process data outside the EU/EEA under contractual transfer safeguards. You can export or delete your data via /settings.
Is Smaklig medical advice?
No. Smaklig is a planning tool — not medical advice. Always consult a doctor or dietitian for medical conditions, pregnancy, diabetes or a history of eating disorders.
Your next dinner is already planned
Get started in two minutes. No card, no commitment — just a plan, a shopping list and a calmer everyday.
Learn more about food, health and saving
Guides based on research and experience. Free to read.