What's for dinner tonight? Your own meal kit — no subscription
Dinner ideas, simple recipes and budget meals that match this week's deals at your store — whether you want to save money, lose weight or just stop wondering. Save 150–250 SEK/week (an example based on ICA deals). You cook, we handle the rest.
Smaklig is a Swedish AI service that plans the week's dinners around your store's deals, your goals and allergies — and builds the shopping list for you. Like your own meal kit, but without a subscription and at store prices. You save 150–250 SEK/week and several hours of planning (our estimate) — with nutrition values from the Swedish Food Agency and less food waste (Swedish Environmental Protection Agency). Ready in 2 minutes, free.
Free · No card · 2 minutes · Cancel anytime
Not a meal plan. Not a diet app. A sous-chef that solves dinner.
What do you want to solve?
The eternal five-o'clock question — solved in seconds, every weekday.
Try it now
Watch the sous-chef think — for real
No bland AI recipes. Pick a goal, a store and a diet — the sous-chef builds the tastiest everyday dinners in front of you, and never the same one twice.
↑ Tap to watch a recipe come together
Family
What should we eat tonight?
The most common dinner question in Swedish homes. Your sous-chef answers in ten seconds: you get a concrete suggestion based on what you have at home, what the family likes and what your store has marked down this week — plus a ready-made shopping list. No scrolling through recipes, no standing puzzled at the shelf — simple recipes with few steps, a quick dinner on the table.
Up to ~4 h/week less time spent planning and shopping (our own estimate).
Try it free
Recipes
How do I find recipes that suit me?
You describe what you like — your sous-chef creates recipes for you, matched to your preferences, allergies and goal, so you skip a search engine full of results that still don't fit. Every recipe is scaled to your household's portions and shows calories and time before you decide. Simple recipes with real ratings — and never the same dinner twice, not boring AI recipes.
See examples
Smart shopping
Is your own meal kit cheaper than shopping yourself?
Often, yes. A traditional meal kit has a fixed price and a fixed menu. Your sous-chef instead builds your menu around this week's deals in your specific store — ICA, Coop, Willys and more — and lets you buy the groceries at store price, without a subscription. You see the savings before you shop and can swap out what you don't want — simple recipes, cheap food, the tastiest everyday meals.
Up to ~150–250 SEK/week when you plan around the week's deals (Example).
Connect your store
Health
What should you eat to lose weight?
Short answer: food you can actually stick with, in reasonable amounts, every week. Your sous-chef keeps your intake at a calm deficit without you counting every bite — more greens, sensible portions and dishes you enjoy. No bans, no shame. You set the goal, we adjust the menu quietly in the background — the tastiest everyday meals in sensible portions, no boring "diet recipes".
General guidance, not medical advice. Consult a healthcare professional for medical needs.
Set your goal
Training
How much protein per day to build muscle?
A common recommendation if you strength train is roughly 1.6–2.2 grams of protein per kilo of body weight per day. Your sous-chef calculates your energy needs (TDEE), sets a protein target and plans meals around your workouts — so the protein lands where it does the most good. You see calories and protein per dish, without keeping a diary — simple recipes and a quick dinner around your sessions.
1.6–2.2 g/kg protein per day for muscle growth (Morton et al., BJSM 2018).
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The white space
What no other app does
Your sous-chef sits at the intersection of three things that otherwise live in separate apps — price, food and health.
Built around this week's deals
We read ICA, Coop, Hemköp, City Gross, Lidl, Willys and Costco every week and build the menu around what's cheapest right now.
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2,725 stores total
Example week
Three apps became one
Training goals, meal plan and discounts — food × training × deals in one flow.
Planned for the whole household
Allergies, portions and taste per person — not per account.
Your week is planned before you've hung up your jacket.
Try it freeKey terms, briefly explained
- TDEE
- Total daily energy expenditure — the calories your body burns per day including activity. The basis for your weight goals.
- Macronutrients
- Protein, carbohydrates and fat — the three energy-providing nutrients. Smaklig balances them to your goal.
- Weekly menu
- A plan for the week's meals, AI-generated from your goals, allergies and store campaigns.
- Store campaign
- A time-limited price-reduced offer on goods. Smaklig optimises recipes around the week's campaigns.
- Campaign week
- The period a store campaign runs (Mon–Sun per chain). Smaklig syncs the weekly menu to it.
- Food waste
- Edible food that gets thrown away. Planning reduces waste — Swedish households discard ~16 kg of edible food/person/year (Naturvårdsverket, 2023 data).
Real kitchens
Real results — not "thousands of happy users"
“I no longer have to agonize over what to eat — the weekly menu is done and the recipes actually taste good. Shopping feels easier, and I cook things I'd never have thought of myself.”
“Building the menu around the week's deals shows in my wallet, and I love being able to create recipes based on what I'm in the mood for. Everyday cooking has become both cheaper and more fun.”
Why AI?
Because a good dinner is a small optimization problem.
Price, preferences, allergies, what's in the fridge, what you ate yesterday, what your body needs. A person can weigh three of them on a stressful weekday. A sous-chef weighs them all — every day, in seconds.
Founder
Built in a Swedish kitchen — since 2026
It started with my own weight journey — then my family asked for the same weekly menus. Since 2026 we've been building the sous-chef here in Sweden — with Swedish stores, Swedish prices and real everyday food at the center. We use it ourselves, every week.
"I went from 110 to 98 kg by planning dinners around store campaigns. Smaklig automates what used to take me hours every week."
- Founded 2026
- Built in Sweden
- 7 store chains
Founder · Data-driven optimization since 1998 · Founded Smaklig 2026
Frequently asked questions
How do you plan the week's dinners?
Easiest with a plan built around your week. The sous-chef suggests dinners for the days you choose, takes allergies and preferences into account, and builds a single shopping list. You can swap out any dish — the rest adjusts automatically.
Is a meal kit cheaper than shopping yourself?
A traditional meal kit has a fixed price. With Smaklig you instead build the menu around the week's deals and shop yourself at store prices, without a subscription. Many save 150–250 SEK a week compared to unplanned shopping.
What can you cook for 100 SEK?
More than you'd think. Sausage stew, pasta with chickpeas, lentil soup or chicken thighs with rice often land under a hundred kronor for four portions — especially when you follow the week's deals. The sous-chef shows the price before you decide.
Is Smaklig really free?
Yes, during beta all features are completely free — AI recipes, weekly menus, shopping lists, deal optimization and nutrition tracking. No hidden costs.
Can I customize for allergies and dietary preferences?
Absolutely. During onboarding you specify 14 common allergens, dietary preferences (vegan, LCHF, gluten-free, etc.) and nutrition goals. The AI never generates recipes with ingredients you can't eat — the allergy check is safety-critical and happens server-side.
Where is my data stored?
The primary database is hosted by Neon in Frankfurt. Google Gemini and Vercel may also process data outside the EU/EEA under contractual transfer safeguards. You can export or delete your data via /settings.
Is Smaklig medical advice?
No. Smaklig is a planning tool — not medical advice. Always consult a doctor or dietitian for medical conditions, pregnancy, diabetes or a history of eating disorders.
Your next dinner is already planned
Get started in two minutes. No card, no commitment — just a plan, a shopping list and a calmer everyday.
Ready in 2 min. No card required.
Learn more about food, health and saving
Guides based on research and experience. Free to read.