Hans Hammar

About the author

Co-founder and CFO of Smaklig. Responsible for the company's finances, funding and business model — so the service can stay affordable and accessible to Swedish households, with no external food conglomerates weighing in on the menu. Hans has over 25 years in the financial sector, including corporate lending and investment banking, and founded the credit intermediary Hammar & Partners in 2023. The same question drives him in the kitchen: how everyday food can feel luxurious without costing more.

Areas of expertise

• Consumer subscription business models
• Early-stage company funding
• Financial control
• Risk assessment