AI-driven meal planning — from Sweden
Smaklig is a Swedish AI-driven meal-planning platform. We build weekly menus around your goals, allergies and this week's offers at your store — helping households save 150–250 SEK a week and cut food waste.
The founder
Alexander's story
Smaklig wasn't built in a boardroom. It was built by a dad at 110 kg who was tired of figuring out dinner. In his own words:
holding steady around 97 kg since
The number follows the story as you read. Personal experience — results vary. Not medical advice.
Chapter 1 ·
Without a recipe, I don't cook at all
I've always enjoyed cooking — but only with a recipe. If I follow a recipe it turns out well, to the letter. If I don't have a recipe, I don't cook at all. And somewhere in there the problem grew — I discovered it in late 2025: my eating habits were really bad. I ate what I cooked for the kids — sausages, falukorv, pasta, rice. Portions too big, too often, without a plan. At the end of December 2025 I weighed around 110 kilos.
Chapter 2 ·
Build instead of booking
My wife had been nagging me for years: see a dietitian, a nutritionist, do something. The gym came in waves — a little down, a little back up. I'm not a sweets or crisps person, no craving for desserts — but weak for soda. At the same time I'm technically minded and had been building with AI since June 2025; my first project is still alive today. So instead of booking an appointment, I built. By the end of December 2025 it was ready: my own nutrition coach, nutritionist and personal trainer.
Chapter 3 ·
The AI took over the planning
On January 1, 2026 I started. The AI automated everything — no Sunday evenings planning the week, no logging. What would I log? I was just following the plan. The weekly menus were built on the stores I already shopped at in everyday life, with ready-made shopping lists. Dinners only. It showed me what to avoid in order to lose weight — some of it surprised me. On weekdays I skipped lunch — the AI knew about it and planned the rest of the day's nutrition accordingly. I was properly full at the other meals, with good protein. I never starved.
It was that simple. And the craziest thing of all is the food — it's so good.
I've never eaten as varied food as I have since January 1. Many people think losing weight sounds boring — you picture boiled broccoli and chicken, or nothing but salad. I haven't eaten much salad during my weight loss. For me, walks went a long way — I didn't train at full capacity. And those expensive ready-made diet programs? For me they would have been wasted money.
The result: from 110 to 98 kilos between January 1 and March 31 — 12 kilos in three months. Since then I've stayed steady around 97, with the same weekly planning and recipes I actually look forward to.
Chapter 4 · Today
From my kitchen to yours
After a while my siblings and my mom started asking if I could make the same kind of menus for them, based on what they shopped. I did, at first. Then more people asked if they could get access too. That's when the idea for the app was born — what is today Smaklig.
My goal with it is simple: it should be affordable and accessible to everyone, we're building a community — and we're doing this together, all of us. You actually save money by planning. Sound familiar? Then Smaklig was built for you.
Smaklig måltid.
— Alexander Eriksson, founder · Stockholm
My journey is one example — not medical advice.
The founder's journey since January 1, 2026 — without starving a single day.
ICA, Coop, Willys, Lidl, Hemköp, City Gross, and Costco.
This week's offers are fetched automatically, every week.
That's how much planning around offers can save — up to 250 SEK.
Our goal
Affordable, accessible to everyone — we're doing this together.
Expensive diet programs are often wasted money. Smaklig should be affordable, accessible to everyone and built with its community — because you actually save money by planning. We are privately funded, accept no payments from food brands and have no affiliate links on health articles.
No outside food giants with opinions about your menu.
Zero payments from brands, GLP-1 manufacturers or supplement sellers.
Affordable, accessible to everyone — we're doing this together.
Our principles
What we never compromise on
Contact and responsible publisher
Get in touch
Sound familiar?
The same tool Alexander built for himself — now for your kitchen. Ready in 2 minutes, no card required.