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A weekly menu for your goal.

Lose weight, keep it off, build muscle or perform in training — Smaklig calculates your goal and plans the week accordingly. Details matter.

Weight loss with a weekly menu

Calorie deficit — not magic ingredients

Weight loss comes down to a calorie deficit. Smaklig calculates your TDEE (Mifflin-St Jeor), sets the protein target at 2.0 g per kg of goal weight to preserve muscle mass, and plans the weekly menu within your offer budget. The food is good and you eat until you are full — no starving, no boiled broccoli.

≈0.4 kg

per week at a moderate pace (0.5% of body weight, 80 kg example) — you can choose slower or faster. Safety minimum for the plan's calorie target: 1,200 kcal/day for women, 1,500 kcal/day for men.

1.8–2.2 g/kg

the research range for protein per kg of goal weight during weight loss (Helms et al. 2014) — Smaklig sets 2.0 g/kg.

150–250 kr

weekly savings when recipe substitutions are matched against offer prices at ICA, Coop, Lidl and more.

Research behind it: Helms et al. 2014 · Morton et al. 2018 · The Swedish Food Agency · NNR 2023.

Start my planLive now — free during beta.

Details matter

Calculate your needs in 10 seconds

Mifflin-St Jeor for BMR — the same base formula as in the app — and the classic activity factor for TDEE. Once you are up and running, Smaklig calculates even more individually: your steps and your actual week.

Sex
Your result · Lose weight
BMR (at rest)
1,840 kcal
TDEE (maintenance)
2,530 kcal
Your calorie budget (TDEE − 500)
2,030 kcal/day

Yes — a higher weight gives a higher budget. A heavier body burns more energy, so the budget drops automatically as you lose weight. The deficit against your TDEE is always 500 kcal.

Protein target
140–172 g/day
1.8–2.2 g × kg goal weight
Expected pace
≈0.45 kg/wk

Mifflin-St Jeor · Helms et al. 2014 · NNR 2023. General guidance, not medical advice — manual calculation can deviate 5–10 %.

Compare

The store app shows one chain. Smaklig sees all seven.

Official store apps only show offers from their own chain — and have no recipes. Smaklig combines the week's offers from all seven chains with AI-generated recipes, a shopping list and allergy validation. Free during beta.

ICA app
ICA only
Recipes
AI-personalized
Allergy warning
Multi-store
Coop app
Coop only
Recipes
AI-personalized
Allergy warning
Multi-store
Mathem
Home delivery
Recipes
AI-personalized
Allergy warning
Multi-store
Smaklig
All 7 chains
Recipes
AI-personalized
Allergy warning
Multi-store

Want to dig into how to save 1,000+ kr/month? Read ICA offers: Save 1,000+ kr/month

Common questions

Questions & answers

How does Smaklig calculate my calorie needs?

The foundation is Mifflin-St Jeor for BMR — the same base formula as the calculator above, with a classic activity factor (1.2–1.9). The calculator lets you pick the deficit yourself. In the app, the pace follows your goal as a share of body weight per week: gentle 0.3%, moderate 0.5% (80 kg ≈ 0.4 kg) or faster 0.8%. If you pick a pace in kg per week in the web setup guide, that pace is used instead, and if you start through the chat, "faster" begins at a cautious 0.25 kg per week until your profile is recalculated in settings. The deficit is capped at 1,000 kcal/day, and the plan's calorie target never goes below 1,200 kcal for women, 1,500 kcal for men, or 90% of your BMR if that is higher. If you sync steps or activity, the day's budget can be adjusted to how active you've been, but never below 1,200 kcal.

How much protein do I need?

In a calorie deficit, research points to 1.8–2.2 g of protein per kg of goal weight to preserve muscle mass. A person with a 65 kg goal weight = 117–143 g/day, spread across 3–4 meals (Helms et al. 2014, PubMed 24864135). Smaklig sets 2.0 g per kg for weight loss, 1.8 for muscle gain and 1.6 for other goals, and plans the weekly menu against the target.

Are extreme diets (below 1,200 kcal) safe?

No. Below 1,200 kcal/day is not recommended without medical supervision — risk of nutrient deficiency, muscle loss and metabolic downregulation. Smaklig never sets the plan's calorie target below 1,200 kcal for women or 1,500 kcal for men, and a daily budget adjusted to your activity never goes below 1,200 kcal. If you want to go further than that: consult a dietitian.

Do I have to weigh every gram?

No. Smaklig generates recipes with fixed portion sizes that match your calorie level. Large deviations (extra oil, snacks) matter — but exact calorie counting is not needed at a moderate deficit. A weekly fluctuation of ±0.5 kg is normal water variation.

Ready to start?

Smaklig plans your weekly menu automatically based on your goals, allergies and your store's offers.

Start my plan