Basis
How do you work it out when you say cheapest?
We don't compare price tags. We compare what the different models charge for. A subscription meal box builds a per-portion markup, delivery and a commitment into the price. With us there is no markup, and delivery is a choice you make yourself at your store. That is the entire basis for the claim.
| Cost item | Delivered meal box | Smaklig |
|---|---|---|
| Per-portion markup | Yes — the price is set per portion, not per item | No — you pay the store's price |
| Delivery | Part of the model — paid on every delivery | A choice — pick the items yourself in store, collect a prepared order, or have them delivered through the store's service |
| Subscription | Yes — started, and has to be cancelled. Commitment periods vary between providers | No — free during the beta, nothing to cancel |
| Where the food is bought | At the provider, from their range and at their price | In your own store, at the store's price |
| Member prices and points | No — you shop with the provider, not with your store | Yes — you shop as a member in your store and keep the points |
| Deal prices | The menu is driven by the provider's purchasing | The menu is built from this week's deals in your store |
A factual comparison of publicly stated models. The claim concerns the cost model — that you pay the store's price with no per-portion markup — not a price measurement against individual providers. Terms and menus can change. "No commitment period" is not the same thing as "no subscription".
What the figure 150–250 kr means
It describes a mechanism, not a guarantee. When the week's seven dinners are built from items that are reduced in your store instead of from a fixed menu, the grocery bill lands lower. How much lower depends on which store you picked, which deals apply that week, how many you are, and which items you actually put in the basket.
What we are not claiming
- That we have compared price tags against named providers week by week. We compare models.
- That your cost will be exactly the same as someone else's. Store, menu and item choices decide.
- The app is not available to download; it is in closed beta.